Headings, URLs & content structure
2 min read
Structure helps both readers and Google
A wall of text scares readers and confuses search engines. Good structure — headings, clean URLs, organized content — makes a page easy to read and easy for Google to understand.
Headings (H1, H2, H3) — the outline of your page
HTML headings create a hierarchy, like a book's chapters and sections:
<h1>Complete Guide to JavaScript</h1>
<h2>What is JavaScript?</h2>
<h2>Variables</h2>
<h3>let vs const</h3>
Rules:
- One
<h1>per page — your main title, with the main keyword. - Use
<h2>and<h3>for sections and sub-sections, in order. - Headings tell Google what each part is about — and let readers scan.
Clean, readable URLs
Compare these two:
- ❌
site.com/p?id=8472&cat=3 - ✅
site.com/learn/javascript-for-beginners
The second tells both humans and Google exactly what the page is. Good URL habits:
- short, with the keyword in it,
- words separated by hyphens (-), not underscores,
- lowercase, no random numbers or symbols.
Content structure
- Short paragraphs (2–3 lines) — easy to read on a phone.
- Use bullet lists for steps or features.
- Put the most important info early — do not bury the answer.
Clear structure = one H1, ordered H2/H3, keyword-rich hyphenated URLs, short scannable paragraphs. Easy for humans, easy for Google.